ILL 301.7 - Time & Motion: logomotion
Brief Summary
The project involves creating an animated logo that lasts between 10 to 30 seconds. It includes conceptualizing, storyboarding, and producing an engaging animated logo that reflects the brand identity previously established for packaging design projects. The animation emphasizes timing, pacing, rhythm, movement, and transitions to effectively convey the brand's concept and appeal to the target audience. The animated logo prominently features the brand's logo and tagline or motto, making the brand itself the focal point. Additional typographic elements and visuals are added to showcase the brand. Sound and music are appropriately synchronised to enhance the animation, with the main emphasis on animation.
Technical Specifications
Animation:
-10-30 seconds
-1280x720px resolution,
-.mp4
Project Deliverables
-Storyboard
-Animation
Design Strategy - Rationale
This logomotion is done for Jelly Delights, a brand that provides healthy gelatine snacks to pregnant women with cravings. The design strategy is based on this brand's identity. The animation is fun and fast-paced. The copywriting for this brand is light-hearted and sweet to draw mothers' attention. The colours are traditionally feminine to create a safe, nurturing feel.
Final Animation
